About two thirds of Australians are gamers of some kind, although not everyone realises it.

It’s one of the industries that did incredibly well out of COVID-19.

It also happens to be one of the most manipulative and under regulated.

So what are the tricks of the multi-billion-dollar trade that get you playing longer and spending more, possibly without you even noticing?


Lucy Carter, Reporter, ABC Four Corners

Ron Curry, Interactive Games & Entertainment Association

Dr Daniel King, Gaming Researcher, Flinders University

Dr James Sauer, Gaming Researcher, University of Tasmania


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