About two thirds of Australians are gamers of some kind, although not everyone realises it.
It’s one of the industries that did incredibly well out of COVID-19.
It also happens to be one of the most manipulative and under regulated.
So what are the tricks of the multi-billion-dollar trade that get you playing longer and spending more, possibly without you even noticing?
Lucy Carter, Reporter, ABC Four Corners
Ron Curry, Interactive Games & Entertainment Association
Dr Daniel King, Gaming Researcher, Flinders University
Dr James Sauer, Gaming Researcher, University of Tasmania